Lana Boutique – New Season Launch

Last week I was lucky enough to attend the new season launch/website launch event at Lana Boutique in Takapuna, Auckland. The fashion store is owned by Alana Clarke and will be celebrating three years in business this December.


The boutique is intimate and beautifully laid out, complimentary colours are all grouped together on racks, and there is only one of each size on display which gives it a calm and organised aesthetic.

One rack features fresh white shirts that relax on the body, intertwined with distressed denim jeans and the must have denim dress of the season from Steele. Another rack has white off the shoulder tops with beautiful lace detailing and flared sleeves.

There are blush dresses and tops mixed in with greys and navys, but my favourite rack is behind the counter. Gorgeous glittery dresses and playsuits in golden tones with sequins and sparkle, thin silky draped dresses in black, nude and a stunning olive green. There are delicate lace and mesh bras that are the perfect accompaniment for under these loose satiny dresses.

On display at the counter are a collection of bold earrings featuring bright jewels tones, golden metals or tassels. Most are priced around $39 so they’re affordable and they add instant glamour to any outfit.


If you are in Auckland any time soon I highly recommend you drop in and take some time to browse. If you’re elsewhere in New Zealand, then you can purchase directly from the new Lana Boutique website.

Lana Boutique New Season Launch |



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